Teen’s days are jam packed. Between juggling sports, work, friend drama, and everything else, homework often gets pushed late into the night. With teachers off the clock and parents not understanding the material, no wonder 55% of high school students find it difficult to get homework help late at night. To get Gen Z chewing Extra Gum and acing their homework, we partnered with The Princeton Review to create the Extra Hours Hotline – an online tutoring service that’s open and free during the late-night hours students need help the most. And we launched it on the most stressful week of the school year. We also recruited famously brilliant Ivy League grad, Yara Shahidi, to be a guest tutor and get students excited about the Hotline.
477M+ Impressions
900+ Placements
6K + Clicks to the Hotline Enrollment Page
34 Local Broadcast Segments
We got the word out about the hotline with Yara Shahidi, and three other study-focused influencers, as well as our owned social channels. All driving students to chat with a tutor, and get the Extra help they need.
(Kate Sullivan (Group Creative Director), Me (ACD - Copy), Malieka Gurrera (Senior AD))